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Marketing & Growth

Dana DiTomaso – Analytics for Agencies

Dana DiTomaso's Analytics for Agencies teaches agencies to plan, set up and report on Google Analytics 4, Tag Manager and Looker Studio.

Dana DiTomaso – Analytics for Agencies cover image

About Dana DiTomaso – Analytics for Agencies

Analytics for Agencies is a training course from Dana DiTomaso on the Analytics Playbook site. It is designed to help agency teams plan, set up and configure Google Analytics 4 so they can build reports that track what matters and show clients the value of their work. It includes templates, reports and frameworks.

The course is organized into ten parts, from fundamentals and account structure through GA4, Google Tag Manager, Data Studio and BigQuery, analytics discovery, planning, implementation, reporting, troubleshooting and a how-to library. It also includes on-demand office hours and a private community. Check the official page for the latest details.

What You'll Learn

  • Auditing a client's existing analytics setup
  • Planning and implementing GA4 and Tag Manager
  • Setting goals tied to an analytics plan
  • Building client reports in Looker Studio
  • Understanding attribution models in GA4
  • Troubleshooting common analytics problems

Who Is This Course For?

  • Digital agency teams delivering analytics
  • Consultants auditing client analytics setups
  • Marketers moving to Google Analytics 4
  • Account managers building client reports
  • In-house analysts learning Tag Manager

Suited to digital agency teams and consultants who deliver analytics services to clients.

Some experience neededIt starts with fundamentals but is written for agency teams delivering analytics services to clients.

Why Choose Dana DiTomaso – Analytics for Agencies?

The official page describes ten parts that run from fundamentals and account structure through GA4, Google Tag Manager, Data Studio and BigQuery, then discovery, planning, implementation, reporting, troubleshooting and a how-to library. Dana DiTomaso says it comes with templates, frameworks, a default Tag Manager container, on-demand office hours and a private community. It is built for agencies proving their value to clients.

Course Highlights

  • Ten-part curriculum
  • Templates and frameworks
  • On-demand office hours
  • Private community
  • Default Tag Manager container
  • Troubleshooting section
  • How-to library

Before You Buy

  • Read the full curriculum on the official page and make sure it matches your level.
  • Check what's included: updates, community, coaching calls or templates.
  • Look for the refund policy and guarantee terms.
  • Compare it with the similar Marketing & Growth courses below.

Frequently Asked Questions

Is Dana DiTomaso – Analytics for Agencies good for beginners?

Partly. It begins with the basics, but it is framed around agency work and client reporting.

What does Dana DiTomaso – Analytics for Agencies cover?

Auditing analytics setups, planning, GA4, Tag Manager, Looker Studio reporting, attribution and troubleshooting.

Does Dana DiTomaso – Analytics for Agencies include a community or coaching?

The page lists on-demand office hours and a private Analytics Playbook community.

Where can I buy Dana DiTomaso – Analytics for Agencies?

From the creator on kpplaybook.com.

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