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Marketing & Growth

Marc Lou and Jack Friks - Ship Or Die

Ship or Die by Marc Lou and Jack Friks is a 30-day indie hacker marketing program with missions, four courses and a private Discord community.

Marc Lou and Jack Friks - Ship Or Die cover image

About Marc Lou and Jack Friks - Ship Or Die

Ship or Die, from indie makers Marc Lou and Jack Friks, is a 30-day marketing program for people who build products and need customers. It frames learning as a series of accountability missions, with a pirate-themed, gamified quest that pushes you to apply each method in the real world rather than only watch lessons.

The program includes 30-day marketing missions and four marketing courses covering SEO, short-form content, Meta ads and viral launch videos. A private Discord community is part of it, and the page also mentions Stripe credits and waived fees as a sponsor perk. It notes that there are no refunds and that participants are expected to complete the missions, so read the terms on the official page.

What You'll Learn

  • 30-day marketing missions with accountability
  • SEO course
  • Short-form content course
  • Meta ads course
  • Viral launch video course

Who Is This Course For?

  • Indie hackers needing their first customers
  • Solo founders unsure which marketing channel to pick
  • SaaS builders with a finished or near-finished product
  • App makers wanting accountability to stay consistent
  • Developers who ship products but avoid marketing

Suited to indie hackers, solo founders and app or SaaS builders who want a structured push to get their first customers.

Some experience neededIt's aimed at indie hackers building products, so having a product or idea to market helps. Marketing beginners are welcome to learn the channels, but you need something to promote.

Why Choose Marc Lou and Jack Friks - Ship Or Die?

According to the official page, Ship or Die pairs 30-day marketing missions with accountability, so progress is tied to completing tasks rather than watching lessons. It adds four marketing courses, a gamified quest and a private Discord community, and is taught by founders who have gained customers themselves. The page also states a no-refund policy and that you must complete missions, so read the terms first.

Course Highlights

  • 30-day marketing missions
  • SEO course
  • Short-form content course
  • Meta ads course
  • Viral launch videos course
  • Private Discord community

Before You Buy

  • Read the full curriculum on the official page and make sure it matches your level.
  • Check what's included: updates, community, coaching calls or templates.
  • Look for the refund policy and guarantee terms.
  • Compare it with the similar Marketing & Growth courses below.

Frequently Asked Questions

Is Ship or Die good for beginners?

It suits people new to marketing who have a product or project to promote. It is less suited to those with nothing to sell yet.

What does Ship or Die cover?

It covers 30-day marketing missions and four courses: SEO, short-form content, Meta ads and viral launch videos.

Does Ship or Die include a community?

Yes, the official page lists a private Discord community and a gamified quest with accountability.

Who created Ship or Die?

It is by Marc Lou and Jack Friks.

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