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Facebook & Meta Ads

Nick Shackelford – How to Run Facebook Ads 2.0

Nick Shackelford's How to Run Facebook Ads 2.0 on Foundr teaches ecommerce funnels from prospecting to remarketing, with creative and troubleshooting.

About Nick Shackelford – How to Run Facebook Ads 2.0

How to Run Facebook Ads 2.0 is a Foundr course by Nick Shackelford, with Phoenix Ha and Jordan Menard credited as co-authors. It covers Facebook advertising for ecommerce, built around what the page calls the MGD Framework, and the sales page cites ad spend and brand numbers that are the authors' own claims.

The course is structured by funnel stage, with top of funnel prospecting, middle of funnel re-engagement and bottom of funnel remarketing, plus modules on ad creative, troubleshooting mistakes, adapting to the new Facebook and creative tactics. Lessons include margins, media planning templates, naming conventions, campaign structures and audiences. Check the official page.

What You'll Learn

  • Prospecting campaign structures and audiences
  • Re-engagement campaign structures
  • Remarketing audiences and ad sets
  • Ad creative that converts
  • Media planning and naming conventions
  • Troubleshooting common problems

Who Is This Course For?

  • Ecommerce owners running Facebook ads
  • Media buyers learning funnel structure
  • Brand marketers troubleshooting campaigns
  • Teams planning ad creative tests

Suited to ecommerce owners and media buyers who want a funnel-based approach to Facebook ads.

Some experience neededLessons on margins and campaign structures assume you have an ecommerce business or ad account to apply them to.

Why Choose Nick Shackelford – How to Run Facebook Ads 2.0?

The Foundr page describes the MGD Framework from Nick Shackelford, with Phoenix Ha and Jordan Menard credited. The course follows funnel stages: top of funnel prospecting, middle of funnel re-engagement and bottom of funnel remarketing, plus creative, troubleshooting and adapting to the new Facebook. Lessons mention margins, media planning templates, naming conventions and campaign structures. Spend and brand numbers cited are the authors' claims.

Course Highlights

  • Funnel-stage module structure
  • Media planning template
  • Naming convention lessons
  • Ad creative module
  • Troubleshooting module

Before You Buy

  • Read the full curriculum on the official page and make sure it matches your level.
  • Check what's included: updates, community, coaching calls or templates.
  • Look for the refund policy and guarantee terms.
  • Compare it with the similar Facebook & Meta Ads courses below.

Frequently Asked Questions

Is Nick Shackelford – How to Run Facebook Ads 2.0 good for beginners?

Partly. It is built for ecommerce advertisers, so an existing store helps.

Who created Nick Shackelford – How to Run Facebook Ads 2.0?

Nick Shackelford, with Phoenix Ha and Jordan Menard, via Foundr.

What does Nick Shackelford – How to Run Facebook Ads 2.0 cover?

Prospecting, re-engagement and remarketing campaign structures, ad creative and troubleshooting.

Where can I buy Nick Shackelford – How to Run Facebook Ads 2.0?

From the creator on foundr.com.

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